Meta Conversions API
The Conversions API sends events to Meta from your server, alongside the browser pixel. Meta receives the conversion even when the pixel is blocked.
What we set up
- Conversions API events sent from your server container for each step you optimise on.
- A shared event ID on the pixel and server copies, so Meta deduplicates them.
- Customer parameters such as a hashed email and the click ID, passed where consent allows, to help Meta match events to people.
- Verification in Events Manager: events received, deduplicated and matched.
What you end up with
- Conversions reported to Meta that the pixel alone would miss.
- One count per conversion, not two.
- Event data you can review on your own server before it leaves.
Tell us about your setup
Choose the service, the platforms and the number of events. We reply with a scope and a price. No prepayment.