Offline conversion tracking
Not every conversion happens in a browser. When a deal closes in your CRM or an order is paid in your backend, a webhook sends that event to your server container, which passes it on to the ad platforms.
What we set up
- A webhook from your CRM or backend that fires when the event happens: a lead is qualified, a deal is won, an order is paid or refunded.
- An endpoint on your server container that receives the webhook and checks that it is genuine.
- The click ID or customer identifier saved with the lead at sign-up, so the later event can be tied back to the ad.
- Events forwarded to each platform through its server API.
- An end-to-end test with real records from your CRM.
What you end up with
- Ad platforms that learn from what happens after the form or the checkout.
- Optimisation towards qualified leads and paid orders, not only submissions.
- One route for online and offline events.
Tell us about your setup
Choose the service, the platforms and the number of events. We reply with a scope and a price. No prepayment.